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Concordia Library Catalog
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Cognitive Psychology - general
Gut Feelings: the intelligence of the unconscious by
Call Number: BF315.5 .G54 2008
Publication Date: 2008
Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwells bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. ...Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes;processes that apply rules of thumb that we've derived from our environment and prior experiences.
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Applied Cognitive Psychology