Berta and Elmer Hader may be best remembered for their charming and beautiful paper dolls and action toys, inserted in McCall’s, Pictorial Review, and Good Housekeeping magazines during the 1920s. Berta created her first children’s pages under the pseudonym “Barbara Hale,” just before and just after her marriage to Elmer. The figures and their accoutrements were colorful and artistically arranged on the page, for children to cut out, assemble and play with. Children everywhere looked forward to receiving the new insert each month.
New postal regulations eventually disallowed magazines of this size, so, much to the disappointment of many, the popular inserts were discontinued.