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MKT 363 (Radosevich) - Fall 2016

Marketing Research

About

Yuri. Business colleagues discussing during a meeting. iStock photo

Yuri. (2009). Business colleagues discussing during a meeting [Photograph]. Retrieved from http://resources.cu-portland.edu/photogallery/Stock_GenPhotos/content/_0194724003_large.html

MKT 363: This course introduces students to the fundamentals of marketing research, including research design, methodologies, analytical techniques, and reporting strategies. Students learn how to obtain, analyze, and use primary and secondary data that enable managers to make good decisions and avoid bad ones.

This guide was created to help you:

  • locate and use the library's resources, including books, eBooks, articles, and more;
  • locate credible and relevant marketing information online;
  • find information about companies and organizations;
  • get help with APA citations and style; and
  • get help with all aspects of libraries and research.